Strategy & Advisory
Guiding businesses on branding and sales
Brand engagement is much more than just brand awareness. It shows emotional commitment to your brand, loyalty, and word-of-mouth marketing. This is key to further solidifying and building your brand, ultimately improving the experience for your consumers. At LuxeConsult we are well practiced in building the link between luxury brands, particularly those in the watch industry, and their customers.
Social media has given a new importance to word-of-mouth marketing and the ability for consumers to interact with brands, creating new ways of forming relationships. Engaging with these customers translates to increased revenues, profitability, and market share, supporting the growth of your business.
So, does brand engagement matter to you? Yes! It matters to us at LuxeConsult, your employees, your customers, and your bottom line. We will work with you to identify your current levels of brand engagement, and to then identify ways to increase engagement with your company across all key areas.
To find out more about how we can help you to develop your watch brand’s brand identity and sales strategy, get in touch with us, and tell us your story.
Private Label
CREATING NEW PRODUCTS AND EXPERIENCES
Through an exclusive partnership with a privately owned manufacture based in Geneva we can offer the full service of product conception and manufacturing for any timekeeping products. These timepieces can be developed to be 100% Swiss made, or to be compliant with Swiss Made regulations. The expertise of our production partner goes from R&D activities to the manufacturing of all component parts used for a mechanical timekeeping instrument.
In providing this service we collaborate with award-winning designers using the latest tools and techniques and can give access to a complete supply chain. Working with some of the most experienced, and talented, independent Master Watchmakers capable of developing any mechanical complication, we are able to offer proprietary movements and new-to-market concepts. These high standards may include the 'Poinçon de Genève' hallmark and Chronometer Certification from any certification authority.
The Caliber L100 conceived and developed with Master Watchmaker Karsten Frässdorf at Leroy in 2015. The epitome of the tourbillon, with a Duplex direct impulse escapement, thermo compensated with a double-end curve spiral, dead-beat seconds, and fusée-chaîne. Precisely 953 different components were required to animate this mechanical marvel.
We advise investors and entrepreneurs on brand creation beyond just the product, providing a complete service to create a compelling product environment. This can include the packaging, marketing materials, and retail displays.
Our extensive experience and creative work has helped our clients to win prestigious industry awards including the Grand Prix d’Horlogerie de Genève (GPHG).
For Private Label or White Label watch projects that are aimed at the premium end of the Swiss watch market, LuxeConsult can provide a full package to help you realise your ambitions. To find out how we can help you to build your watch brand from unique pieces through to entire product collections, get in touch.
Watch Industry Analysis
For private equity and listed companies
Here at LuxeConsult we permanently monitor potential investments within a very secretive industry where aggregated data and knowledge is rare to find and hard to understand. We work hard to identify investment opportunities for suppliers and brands within the watch industry and with our industry knowledge, we can develop long-term strategies for these brands and suppliers that best position them for investment.
We can also help private equity firms or private investors to identify the potential, the strengths and the weaknesses of potential targets, and can work as a link between the two sides. The experience we have in equity advisory here at LuxeConsult can provide impartial advice on all aspects of the transaction.
*Disclaimer: LuxeConsult does not provide investment strategies on listed companies or groups. We can analyse the reasons of a success or a failure, but this shall not include a buy or sell recommendation on a title, fund or any other financial vehicle related to a brand or a group of companies.
Every year during the first quarter we, in collaboration with Morgan Stanley, break out the sales of the top 50 Swiss watch brands, as well as the market share data. This is the only relationship of this type that we are able to publicise, as others are subject to confidentiality agreements.
While we are not able to publicise much of our work in this space, if you are looking for intelligence on the Swiss watch industry, the performance of individual brands, or are considering making investments, get in touch to discuss your requirements.
The bullwhip effect in the Swiss watch industry: the end customer demand of three watches triggers the batch production of a hundred pieces.
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Our collaboration with LuxeConsult on topics related to the watch industry has enabled us to get the insider's point of view. Oliver Müller's quantitative and qualitative analysis of the watch brands' performances is very valuable to us.
/ Edouard Aubin - Equity analyst on the luxury industry, Morgan Stanley & Co. International PLC /
Making your value chain transparent
Ethics, sustainability, and the circular economy are the new key parameters of the watch industry
Making your value chain transparent, reliable, and secure is no longer a ‘nice to have’ feature or a challenge, but a prerequisite for any brand. Any client in the world today expects that they can rely on the information that they are being given on the sourcing of raw materials, manufacturing processes. and specifications that are provided for the products they purchase.
Technology provides the backbone in making information flows transparent, but more importantly you need to make sure that your brand is complying with increasingly stringent ethical and qualitative expectations from your clients. Blockchain, AI, and efficient supply chains are not just punchlines for us, but key tools we can use to make your value chain transparent, legitimate and, foremost, efficient.
At LuxeConsult, we can provide the expertise required to make sure that you supply from ethically checked sources and partners. To find out more, get in touch and discuss your requirements. The world is getting greener, hopefully, and so are the expectations from your clients.
Customers around the world today expect:
Collaborators & Friends
